Perspective in an international setting!

We are a leading international manufacturer of high-quality medical technology products. With our headquarter in Tuttlingen (DE) and various production, sales and service offers, we employ 8,500 people in more than 40 countries wordlwide.

To strengthen our Global Strategic Marketing department,
we are looking for a

 
Director Corporate Brand Management (m/f/d)
Kennziffer: 43852EFJU

Purpose of the role:

Drive brand awareness and a strong brand image by developing a global corporate brand strategy and monitoring the adherence to brand guidelines
 
Job Duties and Responsibilities:
 
  • Drive marketing and commercial strategy towards brand value creation and expansion
  • Develop corporate brand strategy plan in concert with established branding guidelines developed by the Creative team.
  • Ensure corporate brand activation and lead execution & integration of brand marketing activities across all specialties for big picture alignment.
  • Agree on metrics to track and maintain corporate brand positioning
  • Coordinate market research activities with market intelligence department e.g., measurement of brand awareness
  • Align cross discipline products and services marketing groups with specialty product marketing groups to ensure corporate brand strategy and alignment of messages are harmonized
  • Collaborate with product marketing and Creative to ensure that messaging is value based rather than feature/benefit based.
 
Your profile:
  • Bachelor's degree
  • Masters degree or an equivalent combination of a bachelor’s degree and relevant experience
  • A minimum of 10+ years directly relevant experience inclusive of 7+ years experience in consulting or corporate brand management
  • Experience in the technical and disciplinary management of employees
  • Superior understanding of marketing and branding techniques
  • Strong analytical and project management skills
  • Strong communication skills
  • Creative spirit that strives for innovation
  • Strong horizontal leader
  • Strong identification
  • Experience in Change Management
  • Customer orientation and willingness for travel (25%)
 
Your application:
Are you trilled by this challenging job? Then we'd love to get to know you. Send your application documents, including your earliest possible starting date and with reference to the identification number, to our human resources department. If you have any specific queries about the job, please contact Ms. Jule Efinger.
 
KARL STORZ - ENDOSKOPE

KARL STORZ SE & Co. KG · Personalabteilung
Dr.-Karl-Storz-Straße 34 · 78532 Tuttlingen · Telefon: +49 7461/708-7606
Bitte bewerben Sie sich bevorzugt online.
www.karlstorz.com

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Our company headquarters in Tuttlingen, seven additional production sites, and 46 sales and marketing companies worldwide now employ more than 7500 employees in more than 40 countries.

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